Text: Rouven Kühbauch
How can a 300-year-old company rejuvenate itself without betraying its values? At the Meissen Porcelain Manufactory, they are going back to their roots. In 2017, the creative department was taken over by the Odeeh design team consisting of Otto Drögsler and Jörg Ehrlich. These two fashion designers aim to build on the acknowledged reputation of the historical brand and show it in a new light.
Drögsler and Ehrlich have been working together for some years now. In 2008, they co-founded the Odeeh fashion label which is characterised by the use of jersey fabrics and colourful patterns. At Meissen, they are now responsible for design and product orientation. They have been tasked with giving this renowned company a ‘new face’.
What this means in practice is revealed in the collection of wall plates that have been given the English name ‘Faces’. The designs come from the pen of Otto Drögsler. It is not only the draughtsmanship which comes across as unusually modern; the faces depicted are all striking for one reason or another, including the occasional piercing.
“Above all, we want to make Meissen compatible with other luxury products sold in the same context,” says Jörg Ehrlich. Odeeh intend to give the brand an overall sharper look. For example, the new collection of drinking mugs spans the entire diversity of the Meissen range: simple mugs with classic handles decorated with no fewer than 25 patterns from the company’s 300-year history. “With our coffee mugs, we want to show the amazing variety of craftsmanship practised at Meissen,” says Ehrlich.